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Would You Wear Adidas New “Slave Shackle Shoe”?

June 18, 2012 3 Comments

 


What is this? and who came up with this idea?

Adidas is now under fire for their new JS Roundhouse Mids, with many users branding it the “Slave Shackle Shoe”. The footwear has bright orange/yellow bracelets that attaches to the ankle similar to shackles worn by African Slave during Slavery in the 19th Century.

The image was posted on Adidas’ official facebook page and immediately got mixed responses. One user commented

“adidas you need to be ashamed of even considering to sell a item like this.. it just destroys the fight we as american black have fought for over the last 200 years and in one short moment.. you want to make us step back even for a minute.. I WILL NEVER BUY ADIDAS SHOES AGAIN”

Another user commented

“I daresay that marketing & selling a shoe with a ‘chain & shackle’ accessory is a very bad idea.

The ‘chain & shackle’ image has a bad connotation, that of slavery, in the African American community.

I think it’s inappropriate. The idea of being chained to Adidas or any object is repulsive.”

My two cents. These shoes are tasteless, the creative team behind these should not be allowed to put their thoughts on a note pad let alone be near a drawing book. Run DMC need to re-examine their 1990 adidas promotion.

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WTF
  • http://www.facebook.com/people/Floyd-Wilson/661599488 Floyd Wilson

    African slaves are not the only people to be shackled in history. I find it extremely telling that the average person associates ugly shoes with black people in the US though. 

    • Lukesims1

      I feel its a glitch in our political system to even be talking about this. Just another reason to sue if you want money work for it. Most of the people complaining have no idea what slavery was like 99% of the complainers need to move on with life because slavery is still going on today.

  • spidermansockss

    I would wear them. I really don’t understand the big deal… I mean if you as a person don’t like them DON’T WEAR THEM! I would and I’m a white girl. I’m not racist in anyway. It’s just fashion. Don’t take it so personally. I just bought new adidas shoes yesterday and I guess you could call them racist. I mean anything can be taken as a racial slur. Shirts, shoes, shorts, words, bands, music. Making adidas cancel these shoes just shows how close minded America is. I would wear them. And so would a ton of my friends. I love these shoes and I think Adidas should make them anyway. Who cares what a few people think. Haters gonna hate.